Unfold& Evolve
Restoring balance through holistic bodywork
Recovery is often overlooked on the path to wellbeing. After more than twenty years studying and treating the human body, Hanna Porseland developed an integrated approach to healing that views the body as a complete system rather than a collection of isolated symptoms.
Working together, we translated Hanna’s philosophy into a brand and digital presence that communicates calm, balance and trust while educating new clients on the value of holistic bodywork.
ROLE
Lead Designer
SCOPE
Strategy
Brand Identity
Messaging
Website Design
Restoring balance through holistic bodywork
Recovery is often overlooked on the path to wellbeing. After more than twenty years studying and treating the human body, Hanna Porseland developed an integrated approach to healing that views the body as a complete system rather than a collection of isolated symptoms.
Working together, we translated Hanna’s philosophy into a brand and digital presence that communicates calm, balance and trust while educating new clients on the value of holistic bodywork.
ROLE
Lead Designer
SCOPE
Strategy
Brand Identity
Messaging
Website Design
Challenge
For many people experiencing pain, the first step is often a GP, physiotherapist or chiropractor. While these treatments can be effective, Hanna believed many clients could benefit from a broader, more integrated approach to recovery.
The challenge was to clearly communicate her unique methodology and position her services as a credible and considered alternative within a market often misunderstood or overlooked.
OBJECTIVES
Define Hanna’s positioning and treatment philosophy
Create a brand identity that reflects balance and healing
Design a website that educates and builds trust with new clients
Challenge
For many people experiencing pain, the first step is often a GP, physiotherapist or chiropractor. While these treatments can be effective, Hanna believed many clients could benefit from a broader, more integrated approach to recovery.
The challenge was to clearly communicate her unique methodology and position her services as a credible and considered alternative within a market often misunderstood or overlooked.
OBJECTIVES
Define Hanna’s positioning and treatment philosophy
Create a brand identity that reflects balance and healing
Design a website that educates and builds trust with new clients
Process
Working closely with Hanna, we began by exploring her philosophy and treatment approach to better understand how her work differed from traditional therapies.
Through a series of collaborative discussions we clarified her positioning, refined her messaging and developed a visual direction grounded in calm, balance and restoration.
Sprints
Brand and positioning exploration
Messaging development
Visual identity concept exploration
Website structure and user journey planning
Process
Working closely with Hanna, we began by exploring her philosophy and treatment approach to better understand how her work differed from traditional therapies.
Through a series of collaborative discussions we clarified her positioning, refined her messaging and developed a visual direction grounded in calm, balance and restoration.
Sprints
Brand and positioning exploration
Messaging development
Visual identity concept exploration
Website structure and user journey planning
Solutions
The resulting identity reflects Hanna’s philosophy of rebalancing the body. A calm, minimal visual language was developed to convey trust, balance and healing while allowing her services and educational content to take centre stage.
The brand was extended across a simple and elegant website designed to introduce Hanna’s practice, explain her treatment approach and support new client enquiries.
Key solutions
Brand identity and visual system
Messaging and service positioning
Website design and content structure
Squarespace development and launch
Solutions
The resulting identity reflects Hanna’s philosophy of rebalancing the body. A calm, minimal visual language was developed to convey trust, balance and healing while allowing her services and educational content to take centre stage.
The brand was extended across a simple and elegant website designed to introduce Hanna’s practice, explain her treatment approach and support new client enquiries.
Key solutions
Brand identity and visual system
Messaging and service positioning
Website design and content structure
Squarespace development and launch
Outcome
The new brand provides Hanna with a clear and cohesive platform to communicate her holistic approach to healing.
By aligning the identity, messaging and digital experience with her philosophy, the brand now supports her practice while helping new clients better understand the benefits of integrated bodywork.
KEY OUTCOMES
Clear positioning for Hanna’s holistic treatment approach
Calm and cohesive brand identity
Informative website supporting new client enquiries
Outcome
The new brand provides Hanna with a clear and cohesive platform to communicate her holistic approach to healing.
By aligning the identity, messaging and digital experience with her philosophy, the brand now supports her practice while helping new clients better understand the benefits of integrated bodywork.
KEY OUTCOMES
Clear positioning for Hanna’s holistic treatment approach
Calm and cohesive brand identity
Informative website supporting new client enquiries
Interested in working together or learning more about my work?
Mara cheshire
Brand, Product & UX Design Lead.
Living and working on Wallumettagal land. I pay my respects to elders past, present and emerging.
Mara Cheshire ©2026
Interested in working together or learning more about my work?
Mara cheshire
Brand, Product & UX Design Lead.
Living and working on Wallumettagal land. I pay my respects to elders past, present and emerging.
Mara Cheshire ©2026
Interested in working together or learning more about my work?
Mara cheshire
Brand, Product & UX Design Lead.
Living and working on Wallumettagal land. I pay my respects to elders past, present and emerging.
Mara Cheshire ©2026