Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.
I design beautiful brands and products that make you feel something.
I deliver thoughtful results through strategic thinking and data-driven insights.
For over 10 years, I’ve helped brands find their voice, adapt, and elevate through branding and product. I thrive in collaboration—working closely with designers, engineers, and product managers to shape thoughtful experiences.
I work from Wallumettagal Land (Sydney) and have experience across time zones.
My design process
(01)
Discovery
Every project begins with discovery—a kick-off workshop to uncover business, user, and industry needs. This informs data-driven insights and shapes strategic design objectives.
(02)
Wireframe
Depending on the complexity, I’ll create a journey map, information architecture, site architecture and wireframes to get alignment on the strategic direction, interactions, and any functional requirements.
(03)
Design
I create high-fidelity designs and prototypes, shaping the visual language to align with the brand and audience. Every decision addresses pain points uncovered in discovery.
(04)
Build
Once the designs are finalised, I’ll partner with an engineering team or creative developer to bring the vision to life. Ensuring the teams’ output matches our approved vision and functions seamlessly.
(05)
Deliver
After sharing the results with my clients, any feedback is completed and a collaborative solution is reached. I always ensure all assets and touchpoints are delivered on time with clear and concise communication.
(06)
Iterate
Lastly, a brand and product are never finished. I gather insights, track performance, and refine designs to keep them relevant and effective.
EXPERIENCE
Expertise
Product & UX
Product Design, UX/UI, Design Systems, Mobile & Web Design
Brand & Strategy
Brand Identity, Visual Systems, Creative Direction, Brand Custodianship
Ways of working
Cross-functional collaboration, Agile teams, Stakeholder alignment
Tool Stack
Figma, Jira, Notion, Asana, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom)
Education & Recognition
Newcastle University Bachelor of Visual Communication (2010) AGDA Award Finalist Brand Identity (2023)
